Publications – Page 2 – Bruce Thurman

Trained as an architect, I was also always close to the world of graphics and design. What a challenge to create an image or logo that literally ‘becomes’ — that stands in for the brand. Here Minimalism does indeed reign, and simplicity is king. My design for the logo of Open Hands Foundation tried to achieve this, with a simple ink spill/line, that could be interpreted alternatively as a sailing boat, a dove and even an open hand itself. Perhaps the main difference between design and art is to be found here: Design is by necessity conceptual and minimalist; Art operates on a higher plane of meaning and must embrace broader constituencies.